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Impacts of Email Marketing, Facebook and LinkedIn Trends on Digital Marketing


Understanding the fact, we live in a social world where our own experience probably backs that up. And social media platforms such as Email marketing, Facebook marketing and LinkedIn marketing spur up the branding, traffic, direct sales and engagement of digital marketing, making it a versatile tool for growing a business globally, as well locally. Especially in the Metropolitan regions such as Australia, Melbourne, Sydney and Perth social media marketing has been a digital boon.

facebook marketing

Advancement of social media marketing platforms has become a vital part of building social signals that are very important in any SEO digital marketing campaign, and it can surely turn out to be a fantastic tool to increase your conversion rates and make your visitor convert into a customer.

And here comes the help where you can use it strategically for that purposes:

A) Have you ever sent an email to clients only to receive no acknowledgements? Did they even open it? Or opened just to trash it? - Perhaps your subject lines don’t reach out and say Open me!  Or your calls to action don’t scream Click me! For strengthening your client relationship, here are some tips where you can expand your acquisition:

    Build your subscriber list- Ensure your list is always growing passively with a signup feature on your website.

    Encourage readers to reply- Make it personal- Speak to readers directly by adding imperative subject lines.

    Make emails mobile-friendly- If your emails aren't revamped for viewing on these devices, you’re potentially missing out on a huge number of clicks.

    Test, test, test- Never broadcast anything without making sure it’s working properly.



B)  Facebook now has 2 billion monthly users; this utterly means, that it is the perfect testing platform for determining your best converting customer demographic.

 Facebook can let you dig down deeper considering the following chronological set up.

i)You can quickly and easily determine your target audience-
For instance, you can target gyms or people who are interested in “fitness and wellness.”

ii) Then, you can get more precise and target people who specifically like CrossFit, keeping it as one of your gym’s main offerings/services

Thus, by running advertisements and targeting both of these audiences, this becomes a powerful enactment to increase your website conversions as well as to better tailor your content to the audience that matters most.


C) For online marketers, prosperity usually comes in a package which consists of:traffic and conversions.LinkedIn site is a well of business decision makers and potential clients. The aim is getting them to your site.

email marketing

·         Create an appealing profile- the more qualified your visibility appears to your audience more will they be curious to check out your site.

·         Boost your connections. Thrive for the goal of having at least 500 first degree connections and progress growing from there.

·         Customize your profile links- Construct a distinct"call to action" where visitors can directly click on the links you've placed, such as-Increase Your SEO or First Time Home Buyer -- Click Here".


Finally, here's the conclusion; and it seems Digital marketing has still a long ramp to walk on for its enhanced conversion and traffic rates, which can be undoubtedly shelled by Email marketing, LinkedIn marketing and Facebook marketing platforms. So, call us today at; 1300-336-290/hello@webmarketingguru.com.au.



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